Mobile Health Apps Generated over $700M in Revenue in 2011
In 2011, mobile health applications generated around $718 million in revenue, roughly seven times more than the estimated $100 million generated in the previous year, according to a report from Research2Guidance. However, the report states that the mobile health market still is in its infancy and could see much more growth in the coming years.
Key Findings
The report predicts that mobile health device and service sales will become the main drivers of revenue for the mobile health market in 2012 and in the following years.
According to the report, other factors could contribute to increased mobile health revenue over the next four years, including:
- Advertising on mobile health applications
- Paid downloads
- Transactional revenue
Demand for Mobile Health IT Continues To Rise
The demand for mobile health tools among health care providers will most likely increase over the next few years, according to a new report by IDC Health Insights.
While gathering data for the report—which was sponsored by Intel—researchers reviewed results from an online survey of mobile health decision makers at 50 hospitals in the U.S. as well as Western Europe.
Key Findings
The report found that:
- 42% of all respondents reported that physicians at their organization had high to very high adoption rates for mobile health tools; and
- 86% predicted that physician adoption rates of mobile health tools would rise over the next one to two years.
Respondents reported using an average of 6.4 different mobile devices every day. According to the report:
- 84% of respondents reported using laptops while working
- 56% reported using PC tablet computers; and
- 54% reported using wheeled workstations.
Respondents cited concerns about data security and cost as the two biggest barriers to adopting mobile health tools.
Based on the results from the survey, IDC Health Insights has predicted that spending on mobile health technologies will continue to increase through 2015, driven primarily by software spending, infrastructure upgrades, and data security rather than spending on hardware.
